Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference when you ride it - our patented Flat Foot Technology® adds a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, this ride is ready to roll.
You enjoy the casual ride of a beach cruiser but still appreciate quality, craftsmanship and, of course, style. The lightweight Cruiser Lux 7D is the best of both worlds, offering 7 speeds to give you range beyond a quick ride around the block in flip-flops. Not that there's anything wrong with that.
The Cruiser Lux 7D features a lightweight, aluminium frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of 26" balloon tyres.
Classic beauty combined with a comfortable ride, this is a well-designed, stylish bike that will enhance your lifestyle. The Cruiser Lux 7D is a perfect example of what a beach cruiser should be.
- It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology®.
- The linear pull brakes and 7-speed drivetrain give you range and stability.
- Add a bell, basket or a surf rack to make the most of those long summer days.
Trust our 14 years of experience in the bicycle insurance industry. Our comprehensive, customisable, and competitively priced coverage includes easy online quotes, fast claims handling, and expert customer service.
We offer 10 days free cover with all new bikes purchased, provided by our insurance partner VeloLife. You will be covered for the first 10 days of ownership against theft and accidental damage, so you can purchase with confidence.
Give yourself the comfort of no obligation free insurance, make sure you have peace of mind from the moment you leave the store. If anything happens to the bike in the first 10 days of ownership, know you are covered!